Discover and Communicate Your Passion
Branding has evolved from nonsensical trademark names to
descriptive words that tell people who you are and what your passion is in
life. Take, for instance, Xerox: this name had no real meaning until the
machines came out and people used them as a common meaning for photocopying
papers. While the brand is now known worldwide, the brand has been completely
diluted into a generic meaning that is hard to defend as being unique and
expressive of a company brand. In order
to create a brand name today, you want to give special attention to the
qualities that make this name unique and how it is descriptive of what you do
or who you are in business or life.
PERSONAL BRANDING
BUSINESS BRANDING
If you have a domain name, that’s a form of business branding,
just like your business name is. These tend to be more expressing of the
products and services offered rather than of the personal qualities of the
owner. In the past, in conventional advertising, you would know the business
name before you learned the owner’s name. However, with so many people using
social networks these days, personal branding is becoming as equally important
in business and company branding.
PROJECTING
PASSION
Whether you choose one, the other, or both to promote, the idea is
to project your passion to a bigger audience. If your passion is connecting
others to their soul mates, then you might use a business or personal name with
the word love in it. That’s your passion. It’s not as hard as it seems to think
up a few choice brand names to try out. What is hard is reserving them online
when so many have already been snapped up by others.

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