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Email Campaigns ! Business Ideas



Email Campaigns

Once you have a large following around the Internet, it's time to take your branding to a more personal level. You will want to try to harvest as many email addresses as you can in your activities and get permission to market to these people directly. Once you have that, you will want to establish an email marketing campaign that starts to show people on a one-to-one basis what your company or your products are all about.


Email Campaigns ! Business Ideas

YOUR EMAIL SIGNATURE


The first place to brand within email is by way of automatic signatures. If you don't have one set up to point people to your website, to your offer of the week, or to a personal biography, you are missing a great opportunity to brand. If someone contacts you for anything, it's the perfect opportunity to sneak in some information on your private brand via the automatic email signature.

YOUR INTRODUCTORY EMAIL


Twitter will allow you to automate direct messages to people who follow you via direct messaging. You’re on your own with Facebook. Either way, you can join SocialOomph and send out direct messages for each person who follows you, giving them an introductory message that shows more about you and your brand to them. Every introductory email should seek to contribute value and to not sell anything. There will be plenty of time to sell something later;
first, try to establish a genuine connection with people, but make them aware of your brand.

A PLANNED EMAIL CAMPAIGN


Set up planned email campaigns using a service like AWeber.com. You can offer the same type of casual, informational style that is popular with social networks, but include links to your products and offers. Include branding information like videos and applications that can help people understand more about you and your company. Always mix in free branding offers with sales offers. This way, when they open an email, they don't expect that they'll be sold every time. People just don't like that. It's like answering the door to a pushy salesman. However, if they find that you give away free
information about 50% of the time that might benefit them, they’ll be more likely to open that email.

Try different branding subject headlines in different emails and run split testing to see what gets a better reaction. AWeber.com will give you statistics on open rates and click-through rates. Once you start to watch the results of your branding efforts, you have to have direct feedback on what is working and what is not. It will tell you how to tweak your marketing so that your message becomes more appealing every time you send out a new email, increasing brand awareness and sales at the same time.



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